Why most Kiwi small businesses really suck at marketing - and what to do about it
Jeff Smith highlights where many small New Zealand businesses fail in their marketing and urges them to get serious about a more strategic approach to promoting themselves

How sustainable are print communications?
"Sustainability" used to be something only corporates really paid any attention to. However, for many small businesses, clients are demanding good environmental practices - but does that mean anything to do with print is naturally bad?

How to stop social networking sites killing your restraint of trade clauses
Social networking has become the latest buzz-word in marketing for home and small businesses - but have you ever stopped to think about the harm it can do? Michael Smyth looks at just one aspect of how you might unwittingly be undermining your own business if you act before thinking things through.

An acid test of reputation
The success of your business rests on your reputation and Hannah Samuel tells you how to test what others really think of you